Asbury Park Push rides coattails of TAPinto model on electronic marketing and advertising promo

Gannett could be struggling with lawful action soon after the Asbury Park Press made use of the brand name name of a leading competitor for neighborhood news as element of an ad marketing their electronic app.

The ad asks people to “Tap into true-time reporting” – an apparent reference to the TAPinto community of regional news web-sites that rivals – and often dominates – the Asbury Park Push on the coverage of regional news.

“This is the surest indicator but that TAPinto is the undisputed leader in giving the original regional information protection New Jersey’s communities need to have and have earned,” mentioned Michael Shapiro, the operator of TAPinto.  “Given the engaged viewers we have constructed, it’s no shock that The Asbury Park Push is trying to TAPinto our achievement.”

Shapiro mentioned he is sending a stop and desist letter to Gannett objecting to their use of his manufacturer as a element of their electronic marketing and advertising supplies.

This is the newest try by battling New Jersey newspaper chains to diminish the significance of regional media who compete with them.

In June, previous Star-Ledger publisher Richard Vezza banged on the net news web pages like TAPinto and Patch, which have succeeded at a time when newspapers are reducing the range of reporters and cutting again on hyper-area coverage – like attending council and school board conferences.

“The assumptions that communities that shed their newspapers will get their news on-line is a whole fallacy.  The neighborhood on line news websites in New Jersey are operate by newspapers,” Vezza claimed.  “There are other on-line internet sites that purport to be community and if you stop by them, you can see their protection is skimpy and spotty at ideal.”

Vezza produced his opinions at a Condition Assembly listening to on legislation that would minimize the obligation of some taxpayer-funded legal advertising that are a worthwhile source of earnings for print newspapers.

Paul D’Ambrosio, the editor of the Asbury Park Press, did not quickly reply to a 2:21 PM e mail searching for comment.