The ATP and WTA have currently declared Tennis United: CrossCourt, a continuation of the award-profitable digital written content series originally produced in the course of the 2020 suspended year. Back again by common desire, the reimagined venture marks the initial big co-branded initiative to debut given that the two Excursions built-in advertising functions earlier this yr.
Tennis United: CrossCourt goes powering the scenes of daily life on Tour by way of a collection of personal just one-on-one particular discussions amongst ATP and WTA stars. Spanning 8 fascinating, quick-format episodes, players discover a selection of mainly untouched topics from inside and further than activity, offering followers a raw perspective on the activities, pressures and privileges that make up daily life in specialist tennis.
From Dominic Thiem and Madison Keys opening up on mental health, to tennis’ newlywed star pair Gael Monfils and Elina Svitolina discovering appreciate on Tour – and how their proposal nearly took a pretty distinctive turn – the series gets up near and private like under no circumstances just before. Other episodes get a deep dive into the match by itself, from Andrey Rublev and Aryna Sabalenka shedding light on working with defeat, to Felix Auger-Aliassime and Jennifer Brady unpacking the discussion about on-courtroom coaching.
The entire episode checklist:
• Episode 1: Associations (Gael Monfils & Elina Svitolina)
• Episode 2: Coaching (Felix Auger-Aliassime & Jennifer Brady)
• Episode 3: Mental Health and fitness (Madison Keys & Dominic Thiem)
• Episode 4: Doubles (Bethanie Mattek-Sands & Jamie Murray)
• Episode 5: Parenthood (Fabio Fognini & Elena Vesnina)
• Episode 6: Travel (Belinda Bencic & Grigor Dimitrov)
• Episode 7: Self-discipline (Hubert Hurkacz & Iga Swiatek)
• Episode 8: Locker Area (Andrey Rublev & Aryna Sabalenka)
This earlier January, the ATP and WTA transitioned to an built-in internet marketing operation, creating on unparalleled collaboration among the Excursions above the earlier 18 months. Under the alignment, important management roles throughout social media, digital and branding are now accountable for maximising engagement by joint storytelling and producing efficiencies on important projects. Collaboration across professional and communications above the exact same period of time has additional leveraged the distinctive enchantment of equally Excursions, highlighted by latest joint-brand partnerships with TopCourt and Tennis Clash.
Dan Ginger, the newly appointed SVP, Brand and Advertising and marketing, said: “Few expert sporting activities have the option that tennis does, to convey to an authentic tale of male and woman athletes united. This has always been our vision for Tennis United. Generating a centralised marketing and advertising team throughout the Tours lets us to more decrease fragmentation inside the activity and emphasis on positioning tennis as a primary world-wide enjoyment property.”
New episodes of Tennis United: CrossCourt will debut each and every Wednesday throughout YouTube and ATP/WTA digital channels, setting up from 25 August. Ideation and artistic way for the new year was supported by Racquet Journal, which serves as presenting companion of the collection. The show’s distinctive new visual id was created by award-winning London-centered company MATTA, whose recent joint assignments include the ATP’s and WTA’s ‘Tennis is Life’ marketing campaign.
To observe the formal trailer, click on below.