CMU Names New VP for College Communications and Advertising – News

July 22, 2021

Pursuing a extensive nationwide search, Carnegie Mellon has named Nicholas Scibetta, who lately led marketing and advertising and communications for Stony Brook College, to the place of Vice President for College Communications and Marketing. Scibetta will get on his new submit commencing August 16.

Scibetta is charged with formulating and executing a cohesive, thorough, and multi-dimensional communications approach able of improving CMU’s standing and furthering the ambitions of the entire college, which include its schools, schools, models, campuses and areas globally.

“The targets and expectations of this vital place straight align with Nicholas’ expertise foremost communications and marketing and advertising in better education and learning, in addition to his operate across lots of industries on the corporate and agency aspect. I consider that, with the depth and breadth of his earlier management roles, he is perfectly-positioned to work with partners throughout CMU to amplify CMU’s reputation and influence,” mentioned President Farnam Jahanian.

Scibetta will oversee CMU’s College Communications and Marketing Division, which incorporates media relations, interior communications, social media, integrated advertising and marketing, digital technique and inventive services and manufacturing. He will also foster collaboration with CMU’s schools and educational institutions to emphasize the entire scope of the university’s world-renowned training and investigation.

“Carnegie Mellon is a outstanding university with a wealthy heritage of innovation, creativeness and societal effect. I am honored to be a part of CMU’s leadership workforce and thrilled to perform with companions throughout the college to shine a spotlight on the transformative and outstanding perform of Tartans about the earth,” Scibetta reported.

Scibetta not too long ago served as vice president for marketing and communications for Stony Brook College and Stony Brook Medication wellness system, overseeing world-wide communications, marketing and advertising, digital and social technique, media relations, and disaster communications. During his tenure, Scibetta led the improvement and execution of the university’s international branding and status initiatives, which includes establishing Stony Brook’s initially-ever brand name platform, which resulted in award-successful strategies.

From 1999-2015, Scibetta labored at the world-wide public relations agency Ketchum, serving as Spouse and International Director from 2007-2015. In that part, he created and grew Ketchum’s Global Media Network to about 300 industry-main gurus in media relations and social media, in addition to overseeing nationwide and global communications plans for Fortune 500 customers.

The nationwide research, which launched in March 2021, captivated an extremely powerful and assorted pool with lots of really certified candidates. Rebecca Doerge, Glen de Vries Dean of the Mellon Higher education of Science, and Scott Mory, Vice President for University Development and Interim Vice President for Internet marketing and Communications, served as co-chairs of the lookup advisory committee, which involved representatives from across the college.

“I would like to thank the customers of the college group who served to advise this lookup procedures, specially the look for advisory committee who offered important opinions. I also want to accept and thank Scott Mory for his exceptional service as interim vice president in the course of the changeover interval,” mentioned Jahanian.