The Pitch: Advertising and marketing news for 9.14.21

Elevation launched a campaign for Farmer John, a West Coast-based sausage maker. The work debuts new brand messaging the agency developed with the tagline, “So Fresh. So Flavorful. So California.” The campaign includes broadcast and streaming video, digital display, paid and organic social, and point-of-purchase messaging and shopper marketing efforts.

Addison Clark developed a website for JR Vision, a Glen Allen-based tech company with a focus on cloud-based services.

Hailey Sault was named digital agency of record for LHC Group, a national in-home healthcare provider based in Louisiana. The agency was hired by NorthShore University Health System in Illinois to provide digital marketing strategy for several product line initiatives. Titanium Healthcare, in Los Angeles, hired Hailey Sault for brand and consumer engagement strategy.

Xponent21 was hired by Richmond-based AMF Bakery Systems to conduct a customer experience design and marketing automation project. Marketing work will include research, planning and a digital advertising campaign pilot. The agency also hired Miranda Nash as a digital strategist. She was previously a marketing director for a local Chick-fil-A store.

Familiar Creatures worked with Philadelphia animation studio UnPop on stop motion videos for Duke’s highlighting the company’s flavored mayos and dressings. The videos were distributed via paid social media advertising.